According to sources, Nottingham Forest are set to revive their relationship with Adidas in what is likely to be a lucrative contract.
Forest, who presently have a kit sponsorship arrangement with incumbent supplier Macron that runs through 2025, are trying to cut connections and end their existing deal with the Italian manufacturer.
And it now appears that Adidas will have the opportunity to work with Forest again in a partnership that is set to begin in time for the start of the 2023/24 season.
Previously, Adidas sponsored Forest from 2013 to 2018, and before that, they were imprinted on the Midland outfit’s uniform during the glory years of 1979 and 1980, when they won back-to-back European Cups under Brian Clough’s leadership.
Forest are said to desire to return to their golden days, but a potential contract with Adidas isn’t contingent on whether or not they continue in the Premier League.
In general, as more money has been put into the Premier League over the last decade, the top teams and players have been able to capitalize. That includes Manchester City striker Erling Haaland, who recently signed a lucrative contract with Nike, putting an end to months of speculation about who he may sign with in the future.
Football teams have been able to exercise their financial muscle thanks to increased fan and board support, and this is reflected in a slew of commercial deals. It is also visible in the gambling business, where football clubs have formed sponsorship relationships with gambling companies.
The same is true in the casino industry, where there has been a determined attempt to develop football-themed slots to cater to the whims and tastes of the massive following. Indeed, gamers will be clamoring to play popular slot titles like Football Finals X Up, Football Glory, and Football Star Deluxe, which can be found at top UK casino bonus sites like LeoVegas.
As far as Forest is concerned, the opportunity to re-join forces with Adidas is probably too good to pass up.
Although they have slid into the relegation zone, the story off the field appears to be a different one.
While a record-breaking sponsorship contract with Adidas, aside from its emotion, may be considered as a move in the right direction.
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