Changes are coming to Elland Road, and one expert states that Leeds United’s plans for Elland Road, including increased stadium capacity as part of its upgrade efforts, will be a significant PSR boost.
In March 2024, Elland Road Limited’s ownership was transferred to Leeds United Football Club Limited, granting the club complete control of the stadium for the first time since 2004.
Before Leeds took back control of their stadium again, it had been under the ownership of Greenfield Investment Pte Ltd since 2004. Nonetheless, the Yorkshire Evening Post’s Graham Smyth believes that the stadium upgrades will come once promotion is secured.
However, even if the goal isn’t achieved this season, the club could still get the ball rolling and wait to make significant developments once they secure their status in the top flight.
“They are very very serious about stadium redevelopment,” Smyth said. “I can also understand fans saying spades in the ground please timeframes and that’s not there yet. It’s difficult for them to put a timeframe on something when it largely is Premier League dependent.
“I don’t see them increasing the capacity to 53,000 until Leeds are a Premier League club. I just don’t see it. You can do all the work in the background and get it ready. So they don’t have to do the work straight away but they can get everything ready to go so it’s literally Premier League football.”
Financial expert believes Leeds set for PSR boost
49ers Enterprise’s plan to redevelop Elland Road and increase its capacity is set to bring in an additional £14 million in ticket revenue for the Whites each season. A financial expert believes this extra income could improve Leeds’ financial fair play position.
“Of course, with PSR nobody is quite sure what is going to happen with that in the industry,” finance expert Dan Plumley told MOT Leeds News. “That might change, but as we’re talking right now, if you’ve got extra income, that counts towards the bottom line.
“If you’re generating, as I say conservatively and with some assumptions, a circa £14million uplift in matchday tickets alone, then that’s a contribution you can make to the overall revenue which will help with PSR as well.”
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