Newcastle United confirm £50m-plus deal done as star man set to arrive St James’ Park

Newcastle United are making some moves behind the scenes in preparation for the summer transfer market, which opens next week.

According to the Mail Online, Newcastle will employ Leicester City finance director Simon Capper as the club’s next chief financial officer. Capper has been at the King Power Stadium for the past 12 years, having previously worked in the similar position at Sheffield United.
He will be the club’s second behind-the-scenes addition from Leicester this year, following the arrival of recruitment operations manager Claire Burrows last month.
Burrows announced her new position on Twitter, writing, “I am thrilled to announce that I will be joining Newcastle United as Recruitment Operations Manager.”

Simon Capper - Fleet Manager - RSS Infrastructure Ltd | LinkedIn

“Amazing club, amazing city, and amazing passionate people.” What a great time to join – the club’s aspirations and ambitions are only growing.”
Capper’s appointment will be significant for Newcastle, as the club must carefully manage its money in order to comply with Financial Fair Play requirements while also bolstering Eddie Howe’s team in preparation for Champions League participation next season.

Since Newcastle’s Saudi-led purchase in October 2021, numerous prominent posts have been filled behind the scenes, including Dan Ashworth as sporting director, Darren Eales as chief executive officer, and Peter Silverstone as chief commercial officer.

The club have just announced a new front of shirt sponsor and home shirt for the 2023-24 campaign. Events company Sela have agreed a multi-year deal understood to be worth £25million-per-season, a significant upgrade on the £6.5million-per-season deal with former shirt sponsor FUN88.

“Sela joins us on our exciting journey back into the UEFA Champions League, enabling us to reach and engage with an even larger global audience together,” Silverstone stated following the news. We are honored to place their brand at the forefront of our next stage of development as an exceptional global Premier League team.

“Our collaboration will provide a key gateway to growing our fanbase globally, particularly in Saudi Arabia and the Middle East, while highlighting Sela’s activities and iconic destinations and properties as they look to diversify their business activities in the UK and beyond.”

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